Insights
Notes on building a European business.
Practical writing on market entry, channel economics and commercial operations — aimed at the people deciding whether and how to expand, not at people learning a platform.
- Channel Strategy3 min read
Marketplace or Distributor?
The first structural decision in a European entry is not which country. It is who owns the customer, the price and the risk.
Read - Profitability3 min read
Manage Contribution Margin, Not ACoS
Advertising efficiency targets are a proxy. When the proxy becomes the objective, European marketplace businesses grow revenue and lose money.
Read - Localization3 min read
Translation Is Not Localisation
Why accurately translated listings still underperform in Europe — and what has to change beyond the language.
Read - Market Entry3 min read
Choosing Your First Amazon Europe Marketplace
Germany is the default answer for Asian brands entering Amazon Europe. It is often the right one — and it is almost never argued for properly.
Read
Topics we cover
- European market entry
- Market entry for Asian consumer brands
- Channel strategy and distribution
- Distributor versus direct entry
- European consumer behaviour
- Pricing and unit economics
- Landed cost and import structure
- Marketplace operations
- Localisation and positioning
- Germany as a first market
- Commercial reporting
- International expansion strategy
Have a question this does not answer?
Most of what we write comes out of client questions. If European expansion is a live topic for your company, ask it directly.